Home » Case Studies » International SEO & PPC Campaign for Clipper Marine
Since working with Clipper Marine back in 2021, a boat brokerage in the UK and Europe, our team of international SEO and PPC specialists have been working on driving qualified leads through their website.
A strategic SEO and PPC campaign during 2023, generated enquiries for listed boats totalling over £40m, with one month being a record breaking month for the brokerage.
Wondering how we did it? Keep reading to see how our 360 digital marketing strategy made a real impact for one of the UK’s top yacht brokers.
boxChilli achieved the following results in 2023…
Starting in 2021, boxChilli took on the challenge of increasing Clipper Marine’s website enquiries on a national and international scale. Through a strategic combination of SEO and PPC, and launching new websites in 2022 and 2023, last year resulted in hundreds of qualified enquiries in a challenging period for the maritime industry.
Our SEO strategy consisted of getting high volume, national search terms into the top positions within SERPs so that those new to boating or are simply unsure on what type of boat they want to purchase, Clipper Marine would get maximum organic visibility.
The PPC side of things focused on using new Performance Max campaigns, where Google uses machine learning to analyse data across multiple properties, allowing it to optimise the campaigns in real-time for better performance and a higher ROI. By strategically placing ads across the UK and Europe, this resulted in people with a genuine interest in specific models of boats landing directly on Clipper Marine’s websites.
The experts in SEO and PPC at boxChilli have transformed Clipper Marine’s websites, leading to some great results.
Generated qualified leads in excess of £35 million in value within 12 months.
Achieved over 5.5m impressions through Google across both websites.
Started ranking for over 12,000 new keywords leading to high-intent traffic.